1. Introduction

Entropy Labs Ltd is committed to protecting the privacy and security of our customers' data. This Privacy Policy explains how we collect, use, disclose, transfer, and store your personal information and your rights in relation to that information.

2. Information We Collect

We collect personal information about you when you use our products or services, contact us, or otherwise provide us with information.

Types of information we collect:

• Contact information such as name, email address, phone number, postal address

• Payment and billing information such as credit card number, bank account details

• Usage data such as IP addresses, cookies, browser type, operating system

• Demographic information such as gender, age, location

• Preferences and feedback you provide to us

We may also collect information about you from third party sources with your consent such as social media platforms or referrals from existing customers.

3. How We Use Your Information

We use your personal information for the following purposes:

• Provide our products and services

• Process orders and payments

• Communicate with you about our products, services and promotional offers

• Improve and develop our products and services

• Conduct analytics and perform statistical analysis

• Send marketing communications that may be tailored to your interests and preferences

• Comply with legal obligations and law enforcement requests

Entropy Labs Ltd's use and transfer of any information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

4. How We Share Your Information

We do not sell or rent your personal information to third parties. We share your information only in the following circumstances:

• With third party service providers and partners who assist us in operating our business, such as payment processors, web analytics, email delivery services, etc. These third parties are given limited access to your information needed to perform their functions, and are required to protect the confidentiality and security of your information.

• When required by law, such as to comply with a subpoena, bankruptcy proceedings, court order or legal process.

• To investigate, prevent, or take action regarding suspected illegal activities, fraud, violations of our policies, or situations involving potential threats to any person.

• If we are involved in a merger, acquisition, or sale of all or a portion of our assets.

• We may share your personal information and app user content with third-party AI models and tools to provide and improve our services. This data sharing is subject to your explicit consent, which is separate from the Google OAuth consent.

5. User Consent For Data Sharing

• Entropy Labs Ltd uses third-party AI models and tools to enhance our products and services. To enable this, we may need to share your personal information (such as name, email address) and app user content with these third-party tools. We will explicitly ask for your consent before sharing any data with these tools. This consent is separate from the consent you provide to Google during the OAuth flow. You can revoke this consent at any time by contacting us using the details provided in Section 10.

6. Data Transfers

We may transfer your personal information to recipients in countries other than your own. Those countries may have data protection rules that are different from your country. However, we will take measures to ensure your information remains protected and disclosed only to authorised individuals.

7. Data Retention

We retain your personal information for as long as needed to fulfil the purposes for which it was collected or to comply with our legal obligations. We have retention policies to guide the appropriate retention periods for your personal information.

8. Your Data Protection Rights

Depending on your location, you may have certain rights with respect to the personal information we collect, use or disclose about you. These rights may include:

• The right to request access to your personal data

• The right to rectify inaccurate personal data

• The right to restrict or object to processing of your personal data

• The right to request erasure of your personal data

• The right to data portability

To exercise these rights, please contact us using the contact details in Section 10 below.

9. Cookies and Tracking Technologies

We use cookies and similar technologies on our websites and mobile applications. These technologies allow us to recognize you, customize your browsing experience, and analyze how our services are used. You can control the use of cookies through your browser or device settings.

10. Security Safeguards

We have implemented appropriate technical, physical and organizational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of processing.

11. Contact Us

If you have any questions about our privacy practices or this policy, please contact us:

hello@entropylabs.co.uk

12. Changes to this Policy

We may modify this Privacy Policy from time to time and will publish the updated version on our website. We encourage you to review this policy periodically.

13. Definitions

Personal information: Information that identifies you as an individual or relates to an identifiable individual.

Process or processing: Any operation performed on personal information such as collection, recording, storage, use, disclosure etc.

Data controller: The entity that determines the purposes and means of processing personal information.

Data processor: The entity that processes personal information on behalf of the data controller.